With BMW’s sales growth and the EV’s rising demands, the company is confident that Tesla will lose its dominance in the market.
BMW is ambitious with its plan, projecting that at least every one or every two sales will be fully electric by 2030. With the rising demand for EVs, the industry has a broader audience. BMW’s goal is to sell 200,000 EVs globally this year, and that is still too far from Tesla’s more than 930,000 sales in 2021. BMW executives are confident that Tesla will lose its reign in the market.
Pieter Nota, BMW Group sales chief said at a press event that the company will focus “on a very strong and fast ramp-up of electric vehicles,” he also stated that “Tesla had a unique selling point for quite some time. That’s over.”
To rival Tesla’s Model 3, BMW has its i4 fastback and the iX SUV which will target the Model X. It is said that U.S. dealers already have several orders for both i4 and iX, and the order books are already full. Nota also said that the order time is now at around six months. According to data from Experian, there are 54,210 new vehicle registrations for BMW (ICE & EVs) and Tesla has 71,250.
It is recalled that Tesla also ended BMW’s reign over the U.S. luxury car market last year.