Sony Honda Mobility was established in September and plans to produce EVs with entertainment like movies, music, and the PlayStation 5 in mind.
“Sony has content, services and entertainment technologies that move people. We are adapting these assets to mobility, and this is our strength against Tesla,” president Izumi Kawanishi told the Financial Times.
First car model release in North America by 2025
Yasuhide Mizuno, who previously headed up Honda cars, said the joint venture (JV) will set content first to release its first car model in North America in 2025.
“To enjoy the space in your car, you have to make it a space where you don’t need to drive. The solution for this is autonomous driving,” said Kawanishi, acknowledging this will take time to evolve.
Gaming addition to Sony Honda Mobility
Kawanishi continued that adding a PS5 to vehicles is “technologically possible.”
Then, Mizuno said, “We will develop a car as hardware that will cater to the entertainment and network we would like to offer.”
Notably, the gaming addition will put Sony Honda Mobility vehicles apart from a key competitor, Tesla.
Brands to add gaming to their vehicles
Other brands, such as BMW, are also adding casual gaming to its vehicles from 2023 in cooperation with AirConsole.
Recently, immortality creator Sam Barlow revealed Tesla was interested in adding the previous game Her Story to its vehicles in return for “exposure.”
Furthermore, others have also introduced similar tech. For example, Apple and Google have launched CarPlay and Android Auto, respectively. Google’s dashboard is available to carmakers and offers everything from apps such as Spotify to Android games.