Japanese legacy automaker Toyota’s electrified vehicle (xEV) sales, including battery-electrics, plug-in hybrids, hybrids, and fuel-cell electric vehicles, surged 63% year-over-year to nearly 250,000 units in the US in Q2 2024.
Toyota electrified vehicle sales – Q2 2024
Toyota Motor North America sold a total of 247,347 xEVs in the US market in the second quarter of 2024, according to the press release.
This figure accounted for almost 40% of its overall vehicle sales. It must also be noted that the results include both the Toyota and Lexus brands. Refer to the table below:
| Brand | Sales | YoY Change | Share |
| Toyota | 215,410 | up 68% | 40.4% |
| Lexus | 31,937 | up 35% | 36% |
| Total | 247,347 | up 63% | 39.8% |
“The first half of 2024 surpassed our high expectations thanks to our teams’ continued focus on customers with even more great products, including electrified vehicles. Lexus recorded its best-ever first half in its 35-year history, Toyota remains the number one retail brand in the industry, and our diverse portfolio of 29 electrified vehicle options between the Toyota and Lexus brands made up nearly 40 percent of our total sales volume through June.”
Jack Hollis, TMNA Sales Executive VP
Plug-in car sales – Q2 2024
As for the plug-in vehicle sales alone, Toyota’s EVs and PHEVs figures surged by a whopping 112% YoY to 24,266 units in Q2 2024. These accounted for 3.9% of the company’s overall volume, indicating a notable increase from just 2% in the prior year.
Plug-in vehicles are the fastest-growing segment in the Japanese automaker’s sales breakdown:
| Brand | Type | Sales | Change | Share |
| Toyota | Plug-Ins | 17,589 | +91% | 3.3% |
| BEVs | 7,571 | +286% | 1.4% | |
| PHEVs | 10,018 | +39% | 1.9% | |
| Lexus | Plug-Ins | 6,677 | +194% | 7.5% |
| BEVs | 4,036 | +333% | 4.5% | |
| PHEVs | 2,641 | +97% | 3.0% | |
| Total | Plug-Ins | 24,266 | +112% | 3.9% |
| BEVs | 11,607 | +301% | 1.9% | |
| PHEVs | 12,659 | +48% | 2.0% | |
| Toyota FCEVs | 73 | -93% | 0.0% |
Plug-in car sales – YTD
Presented below are Toyotas plug-in car sales in the US as of Q2 2024:
| Brand | Type | Sales | Change | Share |
| Toyota | Plug-ins | 31,160 | +80% | 3.1% |
| BEVs | 9,468 | +159% | 0.9% | |
| PHEVs | 21,692 | +59% | 2.1% | |
| Lexus | Plug-ins | 10,938 | +220% | 6.5% |
| BEVs | 5,639 | +405% | 3.4% | |
| PHEVs | 5,299 | +131% | 3.2% | |
| Total | Plug-ins | 42,098 | +103% | 3.5% |
| BEVs | 15,107 | +216% | 1.3% | |
| PHEVs | 26,991 | +69% | 2.3% | |
| Toyota FCEVs | 245 | -86% | 0.0% |
In hindsight, Toyota’s plug-in electric vehicle sales reached a total of 54,266 units in the US last year. These accounted for around 2.4% of the company’s overall volume, with BEVs contributing 14,715 units.
Top selling models – Q2 2024
Here are the most popular plug-in vehicle models in Toyota Motor North America’s lineup in Q2 2024:
| Model | Sales | Change |
| Toyota bZ4X | 7,571 | +286% |
| Toyota Prius Prime | 711 | -57% |
| Toyota RAV4 Prime | 9,307 | +68% |
| Lexus NX 450h+ | 1,727 | +29% |
| Lexus RZ | 4,036 | +333% |
| Lexus RX PHEV | 702 | New |
| Lexus TX PHEV | 212 | New |
Top selling models – YTD
As expected, the Toyota bZ4X remained the top-selling model in TMNA’s lineup in the first six months of the year:
| Model | Sales | Change |
| Toyota bZ4X | 9,468 | +159% |
| Toyota Prius Prime | 4,618 | +73% |
| Toyota RAV4 Prime | 17,074 | +56% |
| Lexus NX 450h+ | 3,135 | +36% |
| Lexus RZ | 5,639 | +405% |
| Lexus RX PHEV | 1,784 | New |
| Lexus TX PHEV | 380 | New |
It is indeed good news that Toyota’s plug-in vehicle sales are surging this year, especially since it remains committed to hybrids instead of going all-in on electric cars. It will be fascinating to see how they compete in this rapidly growing electric vehicle market in the coming years amid the influx of low-cost Chinese EVs and new models from both legacy and startup EV players.