Tesla was the first electric automaker to introduce over-the-air (OTA) software updates as it aims to simplify the continuous development of its offerings. In contrast, legacy automakers struggled to develop the technology for some reasons, as Ford CEO Jim Farley outlined at the Fully Charged Show podcast.
The CEO revealed that Ford assigns the vehicle control module development to companies like Bosch to cut costs. For context, these modules control every vehicle function, from engines to seat adjusters.
This strategy prompts suppliers to offer the best biddings to win Ford’s favor. Therefore, it enables the company to save approximately $500 per vehicle.
However, this approach also restricts Ford to utilize software from a supplier for a certain module.
Solution
CEO Farley stated that Ford aims to address the abovementioned issues by fully internalizing the development of its next-gen electrical platform and software.
However, this fix would introduce another issue. The Chief explained that traditional vehicle engineers do not have enough software expertise. Meanwhile, dedicated software engineers lack knowledge of safety-critical systems. He even attributed this issue to the company’s 2022 decision to separate the business into EV and non-EV units.
Ford adopts OTA update technology
Ford initially introduced OTA software updates to its famous Mustang Mach-E model. It enabled the automaker to easily and remotely distribute the upgraded Amazon Alexa voice controls to owners.
Ford also used the technology to incorporate the BlueCruise to some of its earliest buyers.
Unfortunately, some companies struggle to advance their OTA software update development.
See Also:
- Ford to delay the European launch of its new Explorer EV by six months
- Tesla to beat Ford and GM in revenue by 2027, Analyst forecasts
- Tesla to beat Ford and GM in revenue by 2027, Analyst forecasts
- Ford’s Mustang Mach-E business enters local joint venture in China
An over-the-air software update is an effective approach to streamlining vehicle upgrades and fixes. That said, it is crucial for other automakers to also offer this feature to compete with industry leaders like Tesla.
