Tesla has officially deployed its first batch of display model Optimus Bot in North American stores. Tesla enthusiasts and customers can now view the high-tech humanoid robots in New York City.
What’s the big deal?
Previous reports disclosed Tesla’s planned strategy to leverage the renowned Optimus robot’s displays in physical stores across North America to boost retail sales.
The Musk-led automaker apparently discovered that the currently being developed technology has been gaining popularity at major expos and conferences.
For instance, customers swamped at Tesla’s booth at the recent AI expo in China to closely view the attractive humanoid robot. Refer to the photo attached to the Tweet below:
In that sense, the strategy to attract customers to Tesla’s physical stores using the robot’s presence seems to be effective. Since they are already there, customers might want to view the electric vehicle models as well.
Interestingly, sources familiar with the matter suggest that Tesla’s North American retail stores lag behind those in China. Therefore, the Head of Automotive, Tom Zhu, aims to fill the sales gap between the NA region and China, which he previously led.
To achieve that, the automaker has now begun rolling out the humanoid robot to Tesla stores in the region. One unit is already displayed at one Tesla store in Manhattan, New York:
However, it must be noted that the display unit is not a production model yet, but a concept.
See Also:
- Tesla to use thousands of Humanoid Robots for its factories
- Tesla releases new Optimus video, showing progress since AI Day 2022
- Tesla’s Optimus Bot project is on a hiring spree for different positions
- Goldman Sachs: Tesla Bot-like humanoid robots could be a $150 billion-a-year business
- Tesla starts utilizing automated quality control at its Fremont factory
Tesla has long been developing the Optimus Bot to initially leverage them in optimizing its production operations. However, it remains unclear when the automaker will actually start producing and offering them for commercial applications.
It would be unsurprising if Tesla will eventually pursue the commercialization of its Optimus Bots, considering Goldman Sachs’ forecast that this business could potentially hit $150 billion annually by 2035.
Tesla’s plan to produce “thousands of Humanoid Robots within its factories” is undoubtedly exciting. This innovative technology can perform tasks that further boost the company’s current production operations.
