American multinational tech firm NVIDIA announced a new partnership with Taiwanese semiconductor giant MediaTek on May 28, aiming to offer drivers and passengers enhanced in-car experiences.
The press release noted that the partnership announcement occurred at the COMPUTEX press conference, attended by MediaTek CEO Rick Tsai and NVIDIA founder/CEO Jensen Huang.
Main objectives
The newly formed NVIDIA-MediaTek partnership aims to offer an all-around smarter in-car experience by incorporating NVIDIA’s AI and ADAS technologies with MediaTek’s Dimensity Auto Platform.
For context, the Taiwanese connectivity and multimedia innovator introduced its Dimensity Auto Platform in early April 2023. It is the company’s new lineup for the upcoming SoC-integrated, intelligent, connected cars.
CEOs from both parties pledged to contribute their knowledge and expertise to provide “the most compelling solutions for state-of-the-art connected cars.”
How would it work?
To be specific, MediaTek will incorporate an all-new NVIDIA GPU chip with NVIDIA AI and graphics intellectual property into MediaTek SoCs. Per the press release, the chiplets are linked by an ultra-fast interconnect technology.
Furthermore, MediaTek will use the newly developed auto SoCs to operate the NVIDIA DRIVE OS, DRIVE IX, CUDA, and TensorRT software tech. Through this, the system will allow connected infotainment and in-car convenience and safety features.
“NVIDIA is a world-renowned pioneer and industry leader in AI and computing. With this partnership, our collaborative vision is to provide a global one-stop shop for the automotive industry, designing the next generation of intelligent, always-connected vehicles. Through this special collaboration with NVIDIA, we will together be able to offer a truly unique platform for the compute-intensive, software-defined vehicle of the future.”
CEO Rick Tsai
NVIDIA CEO also commented on the partnership, explaining how AI and accelerated computing drive the entire auto industry’s progress.
“AI and accelerated computing are fueling the transformation of the entire auto industry. The combination of MediaTek’s industry-leading system-on-chip plus NVIDIA’s GPU and AI software technologies will enable new user experiences, enhanced safety and new connected services for all vehicle segments, from luxury to entry-level.”
NVIDIA founder/CEO Jensen Huang
See Also:
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- Billionaire Elon Musk speculated to launch a new AI start-up to compete with Open AI
- Key to driverless vehicles is an industrial setting and more information
- Li Auto to start beta testing AD Max assisted driving system, aims to be top AI firm
Indeed, MediaTek may improve the functionality of its Dimensity Auto platform by utilizing NVIDIA’s key competencies in artificial intelligence, cloud, graphics technology, and the software ecosystem. Likewise, this partnership will also boost NVIDIA’s industry presence and profitability.
As global automakers work to improve the in-car experience through software, NVIDIA set a record for automotive revenue in Q1 2023 with $296 million (up 114% YoY).
