Japanese electrical equipment manufacturer Mitsubishi Electric partnered with tech giant BlackBerry for the “edge-to-cloud vehicle data platform,” BlackBerry IVY®.
According to the press release, the partnership will see BlackBerry power Mitsubishi Electric’s newly developed automotive in-cabin system, FLEXConnect™.
Partnership details
Mitsubishi Electric and BlackBerry’s partnership aims to incorporate the IVY platform into the FLEXConnect™ system.
This technological advancement will facilitate a safer driving experience through a wide range of sensor data. This technology determines safety and potential driving risks and lowers driver distractions to offer a superior customer experience.
“The collaboration between Mitsubishi Electric and BlackBerry to advance our in-cabin system takes the driving experience to the next level by truly going the extra mile.”
Mark Rakoski, Mitsubishi Electric Automotive America’s Advanced Engineering VP
Mitsubishi Electric FLEXConnect™ details
The Mitsubishi Electric FLEXConnect™ is an automotive in-cabin system that offers innovative safety features, sensory feedback, and a responsive interface for customers. Notably, it integrates a driver monitoring system (DMS) and occupant monitoring system (OMS).
It enables an industry-leading cabin experience that enhances the driver-vehicle interaction through the BlackBerry IVY®.
“With BlackBerry IVY, we’re able to bring innovations like this to market faster, and in full confidence that the security and privacy of user data is protected.”
Mark Rakoski, Mitsubishi Electric Automotive America’s Advanced Engineering VP
About BlackBerry IVY®
BlackBerry IVY® enables the Mitsubishi Electric FLEXConnect™ platform to extract and evaluate critical data from both the internal and external sensors. It employs machine learning capability to process all the accumulated data.
According to the press release, BlackBerry IVY® aids the FLEXConnect™ with the following tasks:
- “Determining driver distraction and concentration levels by detecting signs of drowsiness, estimating cognitive load, monitoring interaction with the infotainment system and more.
- Collecting biometric information to provide insight into short- and long-term changes to a driver’s physical status, such as health, triggering autonomous pullovers and alerts to emergency services.
- Analyzing facial features to create personalized identification profiles for automated verification to enable vehicle access and in-car payments.
- Correlating user preferences with environmental information, such as suggesting optimal parking locations based on preferences for cost, distance from destination, parking format and availability.”
See Also:
- Mitsubishi Motors unveils new EV business plan
- Mitsubishi plans to start Minicab-MiEV Kei Van production in Indonesia by 2024
- Mitsubishi EK X electric vehicle may be available in Australia
- Mitsubishi eK X wins 2022-2023 Japan Car of the Year and K Car of the Year
- The 2023 Mitsubishi ASX launches with 5 powertrain options in Europe
Integrating the BlackBerry IVY® into the Mitsubishi Electric FLEXConnect™ is undoubtedly remarkable, as it enables the technology to offer numerous safety and user experience features. Therefore, it can potentially boost the adoption of electric vehicles by attracting safety-conscious customers.
