Geely-owned Lynk & Co will penetrate the US automotive market with its all-new electric car, Automotive News Europe reports.
“There is still some work to be done but [US entry] is definitely very high on my agenda and I am sure it will work here.”
CEO Alain Visser (via Automotive News Europe)
What do we know about Lynk & CO’s US expansion plan so far?
Subscription strategy
The publication noted that the upcoming Lynk & Co EV would succeed the brand’s 01 plug-in hybrid compact SUV. CEO Alain Visser further stated that the EV is designed to adhere to US regulations.
Apparently, Lynk & CO’s boss aims to execute a similar subscription strategy it introduced in its European expansion. It seems reasonable, given that the automaker reported sales of approximately 28,000 EVs in the continent in 2022. Interestingly, CEO Alain Visser seems confident with the strategy, stating that EV customers are open to it despite deviating from the conventional process of selling cars.
For context, European customers who opted for the subscription program pay €550 ($585) monthly for the Lynk & CO 01 SUV. However, the car’s ownership remains to the automaker during the subscription, giving customers a way out with one month’s notice.
However, Lynk & CO needs to conduct further research on US selling regulations to ensure its business model will be effective in the market.
Schedule
As for the schedule, the Chinese automaker expects to officially launch the new EV in the US market after 2024, considering the new EV needs “rework for homologation.” Meanwhile, the new EV’s European launch is scheduled as early as next year, which will ultimately replace the 001 models.
It is also worth noting that Lynk & CO’s new EV will utilize its parent company Geely’s Sustainable Experience Architecture (SEA) platform.
