Italian luxury sports car maker Automobili Lamborghini does not aim to become the first company in the electric vehicle race, as its Chief Executive clarified its strategy to be the best one when it penetrates the industry.
“We strongly believe that we don’t need to be the first one, but when we come, we have to be the best one.”
Lamborghini CEO Stephan Winkelmann (via Axios)
About the Direzione Cor Tauri
Lamborghini continuously progressed in its sustainability efforts owing to its “Direzione Cor Tauri,” a decarbonization strategy it launched in 2021.
Since then, the Volkswagen Group-owned luxury brand has started introducing a hybrid series called “Revuelto.” It also announced plans to launch a plug-in version of the Urus. It even hinted at the first all-electric series model, the Lanzador.
Now, Lamborghini seeks to intensify its decarbonization push with fresh investments and a more comprehensive roadmap. Refer to the table below:
| Year | Target |
| 2023 | First hybrid series car, Revuelto |
| 2024 | Electrification of the entire product range, including the Urus PHEV and Huracan Successor |
| 2025 | -50% decrease in CO2 fleet emissions |
| 2028 | Launch of the first electric series car, Lanzador |
| 2029 | Launch of the first electric SUV, Urus successor |
| 2030 | -80% decrease in CO2 fleet emissions |
“Direzione Cor Tauri is our roadmap to electrification of the Lamborghini range and the path to decarbonization, not only of our Sant’Agata Bolognese facility, but of the entire value chain: it is a holistic approach to our global environmental sustainability strategy.”
Lamborghini CEO Stephan Winkelmann
Lamborghini to cut emissions/car by 40%
According to Automobili Lamborghini, it will expand its “Direzione Cor Tauri” strategy to reduce carbon emissions across its vehicles and entire value chain by the end of the decade.
Interestingly, it aims to lower overall enterprise emissions by 40% “per car” by 2030.
The automaker utilized the term “per car” as it represents a 40% decrease from the initial 2021 emissions strategy. In that sense, Lamborghini pledged to cut emissions from production to supply chain to logistics to the vehicles’ entire life cycle.
“Within a context of major transformation, everyone needs to contribute to achieving the objectives: this commitment extends not just to every individual and every company, but also to institutions and governments responsible for infrastructures and the transition toward renewables. Our mission, as a globally recognized brand, is to inspire and encourage others to tackle these modern-day challenges. Automobili Lamborghini is proof that a sustainable vision is possible.”
Lamborghini CEO Stephan Winkelmann
Excitingly, Lamborghini will finally start bringing some electrified models to the market within this decade. As indicated in the roadmap, it will launch the electric Lanzador in 2028, one year ahead of the electric Urus successor.
These efforts signify the brand’s commitment to advance in the electric vehicle industry with very competitive products despite being behind the race in the rapidly growing market.
