Luxury automaker Alfa Romeo aims to switch completely to electric vehicles by 2027, with plans to launch its first-ever battery-powered vehicle next year.
Apparently, the upcoming EV is a Jeep Avenger-inspired compact SUV. Meanwhile, Larry Dominique, senior VP and head of Alfa Romeo and Fiat North America, announced (via The Drive) that the brand plans to debut its first dedicated EV in 2025, which is expected to be a Giulia sedan.
“The E-segment … for America will be more utility than the sedan, and the Giulia replacement is [already] locked. Our flagship sedan will remain the Giulia.”
Larry Dominique, senior VP and head of Alfa Romeo and Fiat North America
After that, the automaker will also launch another e-SUV that has a similar size to the BMW X5 in 2027.
“By 2027, Alfa Romeo will no longer be selling ICE (internal combustion engines) to anyone.
The fastest-growing premium vehicle in the US—Tesla—is kicking everyone’s ass. We think of ourselves as different from the others. We just don’t want to blend in. We’re not a gray BMW… Our customers tell us they buy Alfas because ‘You’re not that.'”
Larry Dominique, senior VP and head of Alfa Romeo and Fiat North America
Growing competition
It is not a secret that electric vehicle giant Tesla has been dominating the industry. It is now set to shake the EV space as its highly-awaited Cybertruck will finally launch in Q3 2023.
Chinese automaker Nio delivered its all-new EC7 SUV on April 28, ahead of its initial schedule in May.
General Motors also debuted the 2023 GMC Hummer EV 3X Supertruck. It boasts an estimated 355-mile driving range. Apart from that, GM also introduced the 2024 GMC Hummer EV 3X SUVs and GMC Hummer EV Edition 1.
In addition, Japanese automaker Toyota revealed its new three-row e-SUV, with plans to start US production in 2025. Remarkably, the legacy automaker also aims to offer ten new electric cars worldwide by 2026.
Another Japanese brand Honda will renovate its current production plants in Marysville, East Liberty, and Anna, Ohio, for electrification. Honda will also launch its mid- to large-size EV offering in North America in 2025.
See Also:
- In 2027, Alfa Romeo to launch all-electric model for the US
- Tesla to launch three new EVs as part of its Master Plan Part 3
- Stellantis to produce electric vehicles at its Cassino factory in Italy
- Stellantis selects the second factory in Italy to manufacture EVs under the STLA Big Platform
- Stellantis invests $155 million in a copper mine in Argentina
With all that said, EV adoption is undoubtedly advancing compared to its infancy period. More automakers are now pursuing electrification, which was largely influenced by major incentives from the government. For instance, most car companies are eyeing North America due to the US federal tax credit of up to $7,500.
